Singha.
It appears that the Thai beer has done a "reverse-Tevez" and signed for Manchester United in a three-year deal. There is also mention of this on the Rag's OS (click at your own peril).
However, as of this morning, the company still appears as a sponsor on our Official Site (right down the bottom of the page). It will be interesting to see whether Singha will continue their association with City as well — considering there are still plenty of City fans that refuse to deal with Sharp, Vodafone, or AIG.
Anyone who has ever been to the stadium and sampled the lager can hopefully look forward to a new brand this season... thankfully.
EDIT FROM GAV: It should be noted that other authors of this blog who have the slightest idea about marketing will point out that it absolutely makes sense for a brand to sponsor both teams across a rivalry, just to stop such a "boycott" situation occurring. E.g. Rangers and Celtic always have the same shirt sponsor, and there are many other similar cases. By all means don't drink it because you may think it's pish, but that's it. It also should be noted that the original author of this piece does indeed have a phone on Vodafone :)
sad news as the rest of the beer at the stadium tastes like 'pish'. If they signed a deal with the devil they will be relegated to the same category as 'not so' sharp electronics, not a single piece of that chinese cobbled together crap will ever darken my doorway.
ReplyDeleteNot a bad thing as frankly its awful beer anyway! Hopefully we can get an improvement- how about Crown Lager as a sponsoring beer? Not sure the English would like it, but I'd certainly have a few when I go over next lol!
ReplyDeleteEd Norris Gold Coast ....Citys next beer needs to be stella (like our singings) ....and like our team (Reassuringly Expensive) hows that for a partnership
ReplyDeletehave read somewhere (bluemoon possibly)that its gonna be heineken in the ground this season
ReplyDeleteHere in Brazil, we have the same kind of situation.
ReplyDeleteThe biggest rivalry of the country occurs in Porto Alegre, between Internacional and Gremio, both Champions of the World and both with the same shirt sponsor: Banrisul Bank.